Archive for the ‘Focus Groups’ Category

Focus GroupYesterday I participated in a focus group hosted by WegoHealth. It was sponsored by GlaxoSmithKline, makers of Imitrex and Treximet. The independent moderator asked us various questions regarding a support program GlaxoSmithKline hopes to launch very soon.

My experience was very positive. It was great having the moderator, who doesn’t have Migraines, be truly interested in my experience with Migraines. He truly wanted to know what format and information would be supportive. The moderator was also independent without any ties to GlaxoSmithKline. We could be honest in our answers and could say the whole idea was ridiculous, if we wanted to. But it isn’t ridiculous, although there was one design that none of us liked.

courtesy or Tina's Hobby and Art Design

courtesy or Tina's Hobby and Art Design

The other part was hearing others’ voices talk about THEIR experience, which was very different from mine, and their ideas. I haven’t realized how supportive it is to hear another voice. I know there are many forums and support is only a keystroke away, but this was different. And I LOVED it! It was as if I were wrapped in a warm sweater.

So if you know someone who has Migraine and want to offer some special support this Christmas season, pick up the phone and say “Hi, I have been thinking about you.” That would be the best Christmas present ever!

Have an AWAP day,


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